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Hyper-personalization: An AI-aided Methodology

As the popularization of artificial intelligence tools continues to grow and their integration into everyday life further develops, information and services more accurately adapt to our specific personal needs. Today, websites, feeds, advertisements, and content are personalized based on an individual’s interests, actions, and intent, providing everyone with a tailored user experience. Inspired by this contemporary cultural phenomenon, this project envisions an architectural application of these tools on a speculative proposal for alternative urban re-densification strategies and collective housing design through an AI-aided methodology.

At its core, this project aims to incorporate the cumulus of the preferences and programmatic requirements of the future inhabitants as a basis for design, using an automized digital platform that generates multiple iterations of the personalized spaces. The plan drawings illustrate the project taking on a typical floor of an ordinary office building. The hyper-personalized spatial units fill and reorganize the interior of the modernist generic free plan. Each AI-generated room responds and correlates formally to the adjacent spaces, fitting in perfectly like a programmatic jigsaw puzzle.

The project operates simultaneously on both urban and architectural scales. As an urbanization strategy, the project proposes reusing a city’s underused building stock through its temporary interior adaptation. At the scale of the unit, the project explores new forms and spatial arrangements for housing units. Bipartite bathrooms, semicircular dining rooms, and irregularly shaped terraces result from the negotiation of space between neighboring units. The project develops a unique formal lexicon based on the individual piece of furniture.

urbanNext (March 29, 2023) Hyper-personalization: An AI-aided Methodology. Retrieved from https://urbannext.net/hyper-personalization-an-ai-aided-methodology/.
Hyper-personalization: An AI-aided Methodology.” urbanNext – March 29, 2023, https://urbannext.net/hyper-personalization-an-ai-aided-methodology/
urbanNext December 20, 2022 Hyper-personalization: An AI-aided Methodology., viewed March 29, 2023,<https://urbannext.net/hyper-personalization-an-ai-aided-methodology/>
urbanNext – Hyper-personalization: An AI-aided Methodology. [Internet]. [Accessed March 29, 2023]. Available from: https://urbannext.net/hyper-personalization-an-ai-aided-methodology/
Hyper-personalization: An AI-aided Methodology.” urbanNext – Accessed March 29, 2023. https://urbannext.net/hyper-personalization-an-ai-aided-methodology/
Hyper-personalization: An AI-aided Methodology.” urbanNext [Online]. Available: https://urbannext.net/hyper-personalization-an-ai-aided-methodology/. [Accessed: March 29, 2023]

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