In this interview recorded at the Smart City World Expo Congress 2024, Felix Finkbeiner—founder of Plant-for-the-Planet—outlines the organization’s mission to combat the climate crisis through global reforestation and ecosystem restoration. What began as a school project has grown into an international movement mobilizing youth, scientists, and governments alike.
Finkbeiner highlights the role of digital platforms in tracking tree planting, ensuring transparency, and optimizing impact. He also discusses their most recent projects, including restoration efforts in the Global South and the development of the Plant-for-the-Planet App, which connects donors, restoration projects, and local communities. The conversation bridges ecological urgency with innovation, offering a compelling model for how smart cities can integrate nature-based solutions into urban and planetary health strategies.
