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Soupergreen!



Doug Jackson

SOUPERgreen! features projects and essays that offer a long overdue critique of the current approach to “green” architecture and, in turn, demonstrate a more appropriate way for architects to address the challenges posed by the environmental crisis. In sharp contrast to contemporary examples of  “green” or “sustainable” architecture —which primarily rely upon the invisible agency of unremarkable technologies and materials to reduce resource consumption, but which do so without producing a necessary shift in the public’s perception of the environment or behaviour towards it —SOUPERgreen! demonstrates how green technology can not only perform from a measurable standpoint, but can also produce engaging experiences that profoundly alter, enhance, and transform the public’s understanding of the environment.

 

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