Touristification: How Tourism and Gentrification are Changing the Cities around the World

300.000 Km/s

Architecture studio: 300.000 km/s
Project's website with the interactive maps
Project curated by Ariadna Cantis
Exhibition taken place at La Casa Encendida

Atlas of the touristification

How can we measure the impact of tourism on a city? The Touristification project is a new approach to defining the gentrification caused by tourism in some major European cities, with a focus on the city of Madrid.

Tourism is a changing market. Recent trends have shaped a new tourist archetype in Madrid. Culture is no longer the main reason to visit the city; instead, it is gastronomy. More bread, less culture. More calamari and fewer churros. Tourists used to go to museums. Visitors go to restaurants.

Analysis of trends


These slogans are the starting point for the Touristification project, which aims to describe the impact of tourism and gentrification in Madrid through the study of trends, the analysis of p2p apartments, and an atlas describing the whole phenomenon.

The new Touristification Atlas will serve as a basis for a reflection on the impact of tourism in Madrid and gentrification, brought about by the appearance of tourist apartments. This is a new approach to a problem that is common to many large modern cities, contributing a vision of the transformations seen in the urban landscape of Madrid through the use of tourism-related thematic mapping.

The Atlas contains five maps: the map of vulnerability, the map of economic pressure, tourist itineraries and accommodation, the competition for land, and competition caused by economic pressure.

Based on this new Atlas, experts will analyse and draw conclusions regarding public concern about the appearance of tourist accommodation in large cities. A new map is being drawn to illustrate the different transformations observed in the landscape of Madrid and how this phenomenon is affecting residents’ behaviour, thus triggering gentrification processes brought about by tourism.


Analysis of the p2p apartments in cities:


Credits: José María Ezquiaga, Mar Santamaría, Pablo Martínez, Jesús Leal, Julio Vinuesa, Mauro Gil Fournier, Aurora Adalid, Agustín Cocola, Xavier Monteys, Álvaro Luna, Óscar Perelli.