An unprecedented and unique urban infill project in Las Vegas has just been completed.
The notorious Las Vegas Strip, today, is the most visited tourist destination in the world. The Strip recently received its first-ever park, a spectacular public space designed by !melk, that is destined to become the most trafficked park in the world.
What makes this project remarkable is the fact that private corporations, the owners of the properties along Las Vegas Boulevard, recently came to realize the value of investing in outdoor public space versus traditional real estate development (buildings). They also see the economic and marketing value of sustainable, authentic, and contextual design. A more complete and mature urban condition has begun to form, as a contrast to the prevailing thematic and artificial attractions that have given Las Vegas its familiar reputation to date.
The cutting-edge design of “The Park” celebrates the context of the Mojave region and reinstates what Las Vegas once was: an oasis in the desert.
Las Vegas exists in an extremely challenging arid location, exposed to sun, heat, dust storms, and scarcity of water. All design elements mitigate these extremes to create the most enjoyable urban experience possible. Iconic shade structures, water features, and desert plantings with drought-resistant trees help temper the Las Vegas heat. “The Park” utilizes best management practice sustainability guidelines for water use.