This book shapes a thick network of experiences and crossed interests opened throughout last twenty-five years in the office NO.MAD and its founder Eduardo Arroyo. In its pages there are mixed reflections, anecdotes and creations that shape an exciting cocktail between living, thinking and creating.
In some time of our physiological life something inside each one gets lost and the mind fills with doubts. In spite of the inertia of the long crossed distance, to stop and to look behind with exploratory smell can help us to enter with courage in the unknown days. Topics like the origin and the memory, the soul and the precision, the random and the instability, the empathy, the instants and the choice, the hybridization and the blurry systems, the cloning, the invisible orders and the essential complexity turn out to be here interlaced. The trip across these invisible paths demonstrates a critical vision of the world and the voluntary obligation to try to transform it from the creative independence, the determination and the valor that they are the transparent message of this book.