The Generic Sublime explores the sublime condition that generic organizations attain when operating in multiples. It investigates how the modernist concept of the generic—once assumed to achieve universality by means of organizational homogeneity, formal neutrality, programmatic blankness, lack of identity, and insipidness of character—holds the potential to turn into its very opposite: the singular, the irreducible, and the extraordinary. This book investigates the principles embedded in extra-extra-large developments to construct models of the ubiquitous and self-contradictory phenomenon by which urbanization constructs the territory in which it is grounded.

The Generic Sublime

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