Craig Ward
An attempt to debunk various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design.
Written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica’s neutrality and urgent briefs, alongside the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book includes contributions from more than a dozen renowned professionals such as Milton Glaser, Stefan Sagmeister, Christoph Niemann y David Carson.
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