Bucharest. Comfortable Capitalism

Manuel Bailo

Cataloging: Construction of trading and leisure infrastructures and scale mediation.
Catalyst: Advertisements.
Example: Savage Capitalism at the Civic Center of Bucharest.
Date: 1989-Present.
Author: Commercial companies on the urban plan designed by Nicolau Ceaucescu.
Address: Calea Victoriei. Bucharest, Romania.
Description: Ceaucescu’s urban plan destroyed the center of Bucharest, known as the “ Eastern Paris”. Decades later, the uncontrolled capitalism has returned the place into the human scale: the ads cover with colors, figures and messages the monumental socialist buildings flanking the streets.

Urbanist Ceaucescu.

It’s impressive “to have a walk” using Goggle Earth over the city of Bucharest. It’s actually quite worrying to discover Ceaucescu’s concrete-curtain buildings, extended indifferently over the city, trying to construct a fake scenery that conceals the reality of its people without freedom. It is possible to imagine the atrocities that this dictator was capable of realizing, just by observing the photomap of the city.


Full content is available only for registered users. Please login or Register


Bibliography:
“Palau del Poble”. Ioana Marinescu.
Quaderns d’ Arquitectura i Urbanisme, n. 238 (Barcelona: COAC)
“El trencaclosques”. Ioana Marinescu.
Quaderns d’ Arquitectura i Urbanisme, n. 238 (Barcelona: COAC)
“El nou Capitalisme, el nou Aillament”. Richard Sennett.
Quaderns d’ Arquitectura i Urbanisme, n. 238 (Barcelona: COAC)