Eduard Sancho Pou

Eduard Sancho Pou is a registered Architect in both New York and Barcelona, specializing in strategic consulting, planning and directing projects of all scales. His academic profile is based on his own diverse working experience, which includes being Director of Strategy for a private equity real estate firm in New York (New Amsterdam Design Associates), developing projects for the City of Buenos Aires as Urban Projects Operation Manager, running an architectural gallery in Barcelona with Aedes Berlin, and developing an international architectural competition, the Holcim Awards, with a Swiss multinational.
He has lived and worked in Barcelona, Buenos Aires, and most recently New York. Currently, he is based in the greater Zurich area, running his own architecture studio where he works as an architect and strategic consultant. Eduard is the author of Architectural Strategies (Peninsula, 2012) and Function Follows Strategy (Detail, 2015), which focus on how marketing, policies and data affect the process of a project. He is in the process of writing a third book, Digital Strategies for the Built Environment (Actar, 2019), which concentrates on the tools with which to implement strategies and design intangibles.
He has taught at the Columbia University GSAPP (New York), Universidad de Palermo (Buenos Aires) and Universitat Politecnica Catalunya (Barcelona). Eduard received his degrees in architecture and construction engineering, earning his PhD at UPC. He has been awarded a Graham Foundation grant and a FAD Theory Award for his research in Architectural Practice.