Bruno Candiotto uses the art of photography as a tool to capture what he calls “o cheiro da minha vida” – “the fragrance of my life.” These words reveal the essence of his photography, putting it into the context of his carefully considered and ever-expanding visual projects. Through his lens, this São Paulo-based photographer explores the cultural and spatial diversity of his homeland, Brazil. Although he has background in the history of art and culture (M.A. in Cultural History) and more than 10 years of experience in fashion photography, Candiotto favors natural observation over staged scenes.
Photography has always played a special role in Candiotto’s life. As a child, Bruno used to play a game where he pretended to be a photographer with an imaginary camera, capturing every little detail in his head. At the age of 18, he took his first steps into professional photography, beginning a career as a fashion photographer in São Paulo. But neither success nor the glamour of the fashion world could satisfy the eye of a true observer of life. So, in 2013, Candiotto finally decided to escape the world of commercial photography, taking a month-long trip to Serra da Bocaina National Park to reinvent himself. Five hours away from São Paulo, he found silence, beautiful mountains, unexplored beaches, forests, and, more importantly, very simple and kind people.
Ever since that trip, traveling has become a vital part of Candiotto’s creative life. Documenting the moments of his journeys, he blends pastel colors, speckled textures and minimalist composition to expose the raw beauty of Brazil.
Candiotto set new goals for his creative future: to leave his comfort zone as often as he could and to dedicate his work to exploring Brazilian culture. Those intensions gave rise to his project NOS.SO (“ours” in Portuguese): “I want to build images of the country that is NOS.SO, valuing local craftsmanship in all areas and showing Brazil’s image to the world. I believe that my vision can transform the way people see this world; through my photography, I want to encourage new thinking, attitudes and changes.”
For the project NOS.SO, Candiotto collaborates with creatives from around the globe, traveling with them to distant areas of Brazil and discovering long-forgotten handicrafts and traditions. Every collaboration brings out new opportunities for both young creatives and artisans, resulting in different art projects – from inspiring documentary films to a clever collection of fashionable clothes and, of course, Candiotto’s photo essays, which celebrate local Brazilian culture in the context of the world.