Shopping Centers

Victor Gruen

First published in "Victor Gruen. From Urban Shop to New City", 2005

It is the aim of our scheme to impress the center’s facilities deeply into the minds of the people living in a wide surrounding area.

The center shall become to them more than just a place where one may shop. It shall be related in their minds with all the activities of cultural enrichment and relaxation: theatre, outdoor music shell, exhibition hall. [1]

Extract from

from urban shop to new city

[1] Gruen and Ketchum, "What to look for in Shopping Centers," (63-6). See also Gruen, "What's Wrong with Store Design?"