Klubhaus St. Pauli – Winner Money Architecture 2016


Germany, Hamburg

The Klubhaus St. Pauli is a six storey-building housing music clubs, theaters and offices on approx. 5.000 m2 right in the middle of Hamburg‘s Reeperbahn district. Opened in September 2015, its media facade is a unique approach to the increasingly relevant phenomenon of media architecture. 177m2 of high res media mesh, 265 m2 of RGB-panels and 50 m2 of high res glass displays in the elevator area were combined to form a media facade that constitutes an integral part of the building’s identity rather than merely functioning as a screen. The concept for the architectural design, the media layer and the basic media content were developed simultaneously, involving experts from different fields.

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