Les Liaisons Miracles A Look at Miracle Mile’s Future Through the Interests of Its Audience



Challenges
As human mobility rises, cities tend to compete for people. To become more attractive, urban areas need to understand their community and adopt a user-centered mindset.

This challenge arises especially for the developers of retail zones. They need to create new value for their visitors. Access to proper information is a problem though. Despite numerous marketing analyses, retail areas keep lacking information about their users’ consumer profile – who they are, what could attract them to the area and where else they like to go.