Coop Lombardia is a cooperative business operating in the field of large-scale retail trade. It is based in the region of Lombardy, Italy, where it has 56 retail stores, 9 of which are in the city of Milan. The cooperative is composed of 1,050,000 members who are the sole owners and beneficiaries of the business activity. The members and consumers’ interests match the cooperative’s social mission. Through its own commercial policy, Coop Lombardia aims at both defending people’s economic interests, health and safety and safeguarding the environment, thus promoting conscious consumption.