Coop is the largest retail chain in Italy, with a turnover of €12.4 billion and a 19.0% market share. The Coop system is based on 8.4 million consumer members. Its multi-format structure includes 100 hypermarkets and over 1,100 supermarkets and convenience stores. Coop Italia is the Marketing and Buying central for Consumer Cooperatives; the Consortium is responsible for negotiating with the industry and producers, and for the development and production of private label, quality and safety policies and marketing strategy. The ‘Prodotto Coop’ (Coop Private Label) is designed according to Coop’s values and mission to provide consumers with safe, good value, tasty and ethical products. Coop Italia was the first Italian and European company to be granted SA8000 (social accountability) certification, which guarantees compliance with an ethical standard for the development and production of PL products. All PL suppliers have joined this ethical project; they were also asked to involve their sub-suppliers of raw materials in the initiative. Coop Italia is the owner of Coop Far East Limited, based in Hong Kong, and it has developed business with China for over 25 years for the import of non-food products in all categories.