The American Book Center
Booksellers with a personal touch
This family-owned bookstore, opened in 1972, has been quirky, friendly and knowledgeable from the start. Can you believe that, just counting our present 48-member staff we represent more than 700 years of combined bookselling experience? Our booksellers are also the book and magazine buyers, who choose what to stock based on customer interaction. The result is a personally curated assortment of titles throughout both stores in Amsterdam and The Hague.
We started out as American Discount Book, Magazine, Poster Retail and Distribution Center B.V., American Discount for short. “Discount” was an important part of the name, because we sold only remainder books and magazines that came from America, and we gave students, teachers and purchasers of paper Discount Cards 10% off the price of all their purchases- and we still do!
In the ’80s and ’90s, both stores moved to larger locations, our staff got so much smarter, and our book selections changed. Some customers asked where the discount books were? Gone, pretty much! So why not just call yourselves The American Book Centers? Good point. For the next two decades, we did just that, until it seemed better to use ABC as our overall nickname in order to link our website www.abc.nl with our actual stores.
A new logo for ABC was designed and, in 2015, a secondary logo was adopted. We changed the name Discount Card to Booklover Card and made very popular linen Booklover bags. (We’ve expanded the 10% discount program to include people 55+ on Mondays, 65+ every day. Anyone can purchase a Booklover Card, good for a whole year.) And yes, we still sell discounted books and magazines. There’s extra discount any time you buy more than 9 books.
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